Disney+ Hotstar has made an exciting announcement regarding the streaming of major cricket tournaments. They have declared that they will provide free streaming of the Asia Cup 2023 and the ICC ODI World Cup 2023 for all mobile users on their application.
This move by Disney+ Hotstar is seen as a direct challenge to the growing popularity of JioCinema in the mobile streaming market.
JioCinema, a mobile streaming platform led by the Ambani Group, has gained a massive viewership during the streaming of the Indian Premier League (IPL) 2023, setting numerous records along the way.
The success of JioCinema’s free streaming during IPL 2023 has had a significant impact on Disney+ Hotstar, despite the latter also experiencing record viewership during the tournament.
With this new initiative, Disney+ Hotstar aims to regain its position in the mobile streaming space and compete with JioCinema’s rapid growth.
By offering free streaming of prestigious cricket events, they intend to attract more viewers and provide a compelling alternative to JioCinema.
The battle for dominance in the mobile streaming market is set to intensify with these strategic moves by both platforms.
Did Hotstar copied JioCimema?
JioCinema’s partnership as the official mobile streaming partner for IPL 2023 allowed them to stream the tournament for free to all mobile users.
This move positioned JioCinema as a direct competitor to companies like Disney in securing digital rights for IPL. As a result, Disney has experienced a significant decline in their paid subscribers.
In a strategic shift, JioCinema has now started charging for exclusive content after striking deals with prominent companies like HBO and Discovery Inc.
This move indicates JioCinema’s intention to compete with major players such as Walt Disney Co. and Netflix Inc. in the vast Indian market.
By offering paid exclusive content, JioCinema aims to attract a larger subscriber base and establish itself as a formidable contender in the streaming industry.
The competition between JioCinema and established players is expected to intensify as they vie for dominance in the Indian digital market.
Disney+ Hotstar free streaming of World Cup 2023 & Asia Cup 2023:
Hotstar to stream 2023 Asia Cup and ICC World Cup 2023 for free. pic.twitter.com/tTHADAkffW— Mufaddal Vohra (@mufaddal_vohra) June 9, 2023
According to Sajith Sivanandan, Head of Disney+ Hotstar, the platform has played a leading role in the rapid growth and evolution of the OTT industry in India.
Disney+ Hotstar has introduced various innovations to enhance the viewing experience and has successfully delighted audiences across the region.
By making the Asia Cup 2023 and ICC ODI World Cup 2023 available to a wide audience, Disney+ Hotstar aims to further grow the OTT platform in India.
Their goal is to take the OTT industry in India to the next level and provide an immersive and accessible platform for viewers to enjoy these prestigious cricket tournaments.